Bumble(Dating App) Making Plans to Integrate the Metaverse

In announcing the company's Q3 earnings on Nov. 10, Bumble CEO Whitney Wolfe Herd said that Bumble was looking for a way to update the BFF platform to find platonic friends.

Therefore, the company is considering restarting the friend-finding platform by integrating Metaverse and Web3.0.

Herd said:

“Bumble BFF gives us a platform for Bumble to become a leader in the Web 3.0 world.”

He added:

“In the near term, this means new engagement, participation and creator models. But longer-term, it becomes a way for members to own their experience on Bumble. This could happen through the communities they build, the virtual goods and experiences they acquire, or through new ways of owning their identity as they navigate the metaverse.”

For beginners, the metaverse is a neologism that refers to the virtual world of digital assets and experiences. Most recently, social media giant Facebook changed its name to Meta to clarify its plans to embrace metaverse and virtual reality.

Bumble is primarily known as a women's app to take the first steps in finding potential romantic interests, but the app also features the ability to find platonic friends (Bumble BFF) and business opportunities (Bumble Bizz). Like Hurd, Tariq Shaukat President of Bumble Inc. said in a financial summary that Bumble "uses a Web3.0 lens." In the short term, the company is interested in using blockchain technology and cryptography to improve the user experience.

Shaukat said.

“We’ve got a couple of tests that we’re very excited about that we will be rolling out in the upcoming months around this, but we think that’s the first toehold there.”

Adding:

“This is something that is going to evolve. We want to make sure we’re setting the technical and engineering foundation for whatever emerges in the metaverse and in the Web 3.0 world.”

In related news, BTCManager reported on October 13 that Web3.0 social media platform Yup had raised $3.5 million in its latest funding round.