Pizza-bot! Domino's Pizza launches robotic deliveries in Houston

The news comes shortly after another major fast-casual chain invested in delivery robotics.

Pizza-bot! Domino's Pizza launches robotic deliveries in Houston

Domino's Pizza, the pizza restaurant that management describes as "an online retailer which sells pizza" announced the introduction of delivery robots today. The testing of the new service will begin at Houston, Texas, specifically in the Woodland Heights neighborhood. The robots being used are autonomous delivery vehicles R2 manufactured by privately-owned California-based Nuro.

In accordance with the announcement made Monday morning that pizza-loving diners in the Texas neighborhood are able to make a pre-paid order that the R2 robot will deliver to their homes. Alerts in text track the robot's movement, and when it arrives, customers are able to retrieve the food they ordered by entering their pin on the touchscreen of the R2.

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Dennis Maloney, the same executive who spoke of Domino's as an e-commerce business several years ago, stated in the report that the "growing demand for delicious pizza is causing delivery services." The company also announced that the testing on Nuro R2 that will begin this week. Nuro R2 starting this week will allow Domino's to investigate "how customers react to the delivery, how they interact with the robot, and the impact it has on the operations of the store."

Domino's as well as other restaurants capable of changing to a delivery service has seen significant growth during COVID-19's lockdowns in 2020 and saw their market share growing to 37 percent from 29 5 percent the previous year. While companies battle with rising cost of delivery and demand for food delivery increases, Domino's may hope robotic couriers can help them manage the cost of its services.

Another chain of restaurants that has strengthened its standing during the outbreak, Chipotle Mexican Grill, also recently expressed an interest for Nuro's R2. The fast-casual Mexican restaurant has invested directly in Nuro just a few weeks back in an plan to offer cutting-edge technology service.

The Motley Fool owns shares of and recommends Chipotle Mexican Grill. Chipotle Mexican Grill is a recommendation from the Motley Fool recommends Dominos Pizza. It is important to note that the Motley Fool has a disclosure policy.

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