Pepsi Announces its First NFT Drop With "Pepsi Mic Drop" Collection

Pepsi today announced its first brand entry into the innovative and emerging world of non-financial tokens (NFTs) with the Pepsi Mic Drop Genesis NFT Collection. Building on the brand's musical roots, Pepsi is creating a unique generative style NFT in 1893 (to celebrate Pepsi's birthday). This NFT will launch tomorrow, Friday, December 10th at 12:00 PM ET on the Ethereum blockchain for free to users (external gas charges).

The exclusive creation of the Pepsi Mic Drop Genesis NFT collection is algorithmically randomly generated, so each NFT is completely unique and inimitable, and the brand's legend in Pepsi's range of flavors and music has captivated the apathetic consumer who loves collages. Pay tribute to the historical history. decades. The Pepsi Mic Drop NFT is based on a variation on the shape of the mic and will be  inspired by iconic Pepsi flavors including classic Pepsi Blue, Diet Pepsi Silver, Pepsi Wild Cherry Red, Pepsi Zero Sugar Black - even fan-favorite Crystal Pepsi, and  more. . . "Pepsi has always been a brand with a strong legacy in music and pop culture," said Todd Kaplan

Executive Vice President, "so it makes sense for us to bring that legacy to the new world of NFTs with a staggering percentage of mic drops." . President of Pepsi Marketing. "We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future."

Pepsi is implementing a waitlisting process at the start of the user experience to ensure an equitable experience for consumers with more manageable gas fees and secure participation. The Pepsi Mic Drop wallet waitlist opens Friday, December 10 at 12:00 PM EST on micdrop.pepsi.com. From there:

On Tuesday, December 14 at 12:30 PM EST, consumers who have been waitlistapproved will be able to mint one of 1,843 Pepsi Mic Drop NFTs free of charge (not including Ethereum gas fees). Consumers should stay tuned as the 50 remaining NFTs will be held for other exciting initiatives in the near future. Once a consumer is verified, the token will be minted and directly sent to their wallet. Consumers can then  identify the correct NFT Pepsi Mic Drop  and publish it to  OpenSea or  other third-party platforms at any time by fulfilling the  terms of service for the platform of their choice.

Following the Pepsi brand's thought leadership in new marketing practices, Pepsi is implementing a carbon offset program with the launch of the Pepsi Mic Drop NFT to ensure a zero carbon footprint. The Pepsi Mic Drop NFT collection was designed and developed by  VaynerNFT, a consulting firm under  the VaynerX holding company. See micdrop.pepsi.com for complete rules, terms and conditions and conditions. Membership at

Pepsi Mic Drop is limited to individuals who are US citizens for US tax purposes, and Members agree to provide certain information upon request as a condition of participation to establish  tax status. Participants are responsible for paying any taxes owed as a result of participating in the Pepsi Mic Drop and should consult their tax advisors to determine the tax consequences to them.

About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes FritoLay, Gatorade, PepsiCola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Winning with a purpose reflects our commitment to sustainable market success and applying purpose to every aspect of our business strategy and brand. For more information, visit www.pepsico.com.