Adidas enters Metaverse through NFT partnership

Adidas announced Thursday that it is entering the metaverse in partnership with Bored Ape Yacht Club, gmoney NFT and PUNKS Comic. In an article published on the Adidas mobile app, the initiative's developer said:

“This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”

In this article, portions of the Bored Ape Intangible Token (NFT) have been redrawn to reveal the iconic Adidas sportswear. Bored Ape Yacht Club contains over 10,000 NFTs issued on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a famous cryptocurrency and influential NFT company featured on Fortune NFTy 50. Finally, PUNKS Comic combines the world of NFTs with real-life comics to create the so-called crypto comics. Cointelegraph Research predicts that NFT sales could reach an all-time high of $18 billion by the end of the year, making the sector one of the most successful sectors in the cryptocurrency space.